As the Marketing Director, Matthew Fritz has the responsibility of formatting content and graphics to be used in mailers and brochures for our current and prospective clients. Matt uses competitive analysis to integrate effective marketing concepts, while also collaborating with all members of the Smartland team to convey the company’s mission through various media outlets. In addition, he also oversees marketing efforts within the local community once areas of potential growth are identified. Prior to his role as Marketing Director, Matt worked for three years as the Pool Director at Beechmont Country Club, during which time, he managed day-to-day activities, oversaw Red Cross swimming lessons, and hired pool staff. He also handled payroll, collected timesheets, and controlled the product orders. Matt earned a Bachelor’s degree from Notre Dame College in Ohio.