INGREDIENTS FOR INVESTOR RETURNS
Founded in 2008, Smartland is a fully integrated value-add real estate private equity firm with an experienced forward-thinking team. Our process-oriented focus and strategic mindset lead to high investor returns. Smartland is an ecosystem-based organization focused on multifamily and light industrial opportunities in Northeast Ohio with potential expansion into the broader Midwest region. We capitalize on other’s mediocracy and seek to add value to not only our properties but the surrounding community as well.
OUR STORYWe are among the Midwest’s largest real estate fund managers. We are focused and specialize in impacting and transforming urban communities of multi-family and excel in adding value where heavy-lifting is required.
EVERYTHING UNDER ONE ROOF
STRONG TRACK RECORD
Smartland manages new project design from top to bottom:
We strive to bring you the best services you will ever experience investing in real estate. Our all-under-one-roof model has led to longer tenant occupancy and better returns for investors. Our entire team is familiar with your Smartland assets since acquisition through repositioning and management.
Here’s why an in-house marketing team is beneficial to an investor:
Smartland’s Property Managers spring into action during the construction process and continue once the property is repositioned.
Vacancies are costly. Tenants come first; they are the foundation of any investment property. Therefore, Smartland culture and thought revolve around minimizing vacancies and maximizing revenues. Here’s how Smartland’s property managers do it:
Your dedicated Smartland Investor Relations Specialist achieves the following for you:
At Smartland, we take all of our relationships seriously. So we partner you with a dedicated Investor Relations Director who understands your unique investment goals and criteria. Our unparalleled service cultivates long-term, trusting relationships. All our services are in-house and under one roof. Your Investor Relations Director coordinates this powerful team synergy for you. This provides efficiency, communication, accuracy, cost savings, and a higher quality experience for you and all stakeholders.
Smartland’s construction team delivers measurable results and helps you achieve your goals by:
- Understanding your investment goals for the property
- Providing detailed cost estimates
- Recognizing that construction timelines impact capital velocity
- Managing construction and quality with a view to tenant and investor priorities
- Mitigating risk by being proactive and deploying robust Smartland resources
- Saving money by controlling trades, personnel, product standardization, and carrying costs
- Understanding how construction fits into the proven Smartland repositioning system
Smartland’s goal is to acquire a large portfolio of multifamily and SFR assets in the Midwest using our funds.
CRG & CPMG Established
Cleveland Restoration Group (CRG) and CPMG, a property management company, are established separately.
Roll out asset management product for banks
CRG establishes a synergistic relationship with CPMG by re-utilizing and expanding the REO servicing department into a comprehensive Preservation/Management Company.
25th Employee Hired, Managing Over 500 Properties
CRG identifies their first government relationship and partners with local municipalities to revitalize neighborhoods using federal stimulus funding.
Expanded into residential construction
To achieve higher efficiency and the proper synergy during the renovation process, CRG establishes residential construction services, offering high-end products at competitive prices.
Rolled out first investment product for professionals
Established as a consortium of CRG and CPMG, Smartland offers clients a comprehensive set of real estate investment and management services from a single company.
30th Employee and over 700 Properties Managed
Smartland’s portfolio expands to 700 residential units due to new opportunities offered as market presence and product demand increase exponentially in the Northeast Ohio area.
Exited $90M AUM portfolio to Keller Williams executives
The company’s largest single-year development to date, Smartland added an additional 300 residential units to its investment portfolio, expanded its team of in-house professionals, and integrated software proficiencies that connect team members with investors and tenants.
Expanded into Multi-Family
Continuing its exponential growth, Smartland is expanding acquisition efforts of multi-family buildings and offering management services to apartment operators throughout Northeast Ohio.
Launched digital equity platform for investors
Launched one of the first internet real estate crowdfunding platforms, Smartland. Using new regulations, Smartland successfully raised over $5,000,000 in its first year. In addition, we also raised the first syndication of a real estate fund in cryptocurrency (Bitcoins). Great pivotal year for Smartland!
Cleveland hit the national spotlight with our 1st NBA Championship in 50 years, hosted the Republican National Convention and hosted the MLB World Series.
Acquired Chicago based financial company PeerRealty.com
We acquired a Chicago based crowdfunding platform to further expand our footprint in the midwest. This platform has raised close to $100M by crowdfunding and syndication. Also, acquired Body Block Apartments, a Cleveland, OH staple for over 100 years.
Launched three multi-family value add PPOs
Partnered with Investor Management Services (IMS) in order to further expand and simplify communication and reporting with high net-worth investors, family offices and small institutional investors. Successfully closed the first deal using IMS platform for $4.6M. In Q4, we are excitingly launching the following three funds: Single Family Residential Fund, Multifamily Value-Add Fund, and an Opportunity Zone Fund.
Establish a Growth Equity Fund. Reach 2,000 Units.
To accelerate deployment of the multi-family fund, Smartland will contribute $8 million dollars portfolio as our equity contribution. Similarly, Smartland will invest an SFR portfolio into the SFR fund. Smartlands goal is to acquire a large portfolio of multifamily and SFR assets in the Midwest using our funds.
Increase Midwest Reach and beyond, Reach 3,500 Units
Expand into Core Multi-Family space. Also, expansion into high growth, large metropolitan markets, including coasts.
Reach 20,000 Doors under Management
Raising our Industrial Fund I to acquire and build industrial buildings which will soon be become an absolute must for the new Robotics revolution
Close Fund to construct our first building in Manhattan
Multiple Parallel Funds to increase exposure in Industrial, Education, Medical
REST OF YOUR TEAM
Eric’s responsibility is to raise investment capital from a variety of sophisticated and institutional investors to help capitalize on opportunities and fuel the growth and expansion of Smartland. Eric brings 20+ years of entrepreneurial leadership experience. Eric has demonstrated a history of success in many industries including real estate, new construction, SaaS, consumer electronic and eCommerce industries. Eric is professionally skilled in business planning, capital fundraising, customer acquisition, marketing and human capital. Personally, Eric enjoys being a hockey dad, skiing, traveling and spending quality time with his wife and their 3 children.
Valerie oversees day-to-day property management and leasing operations from inception of a tenant’s lease to their living experience with Smartland to their move-out. In addition, Valerie is a licensed real estate agent with twenty years of experience in residential, commercial and corporate real estate and continues to work with both internal investors as well as external buyers and sellers. As Client Relations Manager, it is important to Valerie to harbor positive relationships with Smartland’s tenants, investors and vendors. She is a Cleveland native and supports the city development and sports teams. Fun fact, Valerie and her fiance own a pet pig!
David Nulick provides construction estimates for clients seeking property renovations. He then has the unique opportunity to present these reports and communicate with potential clients to formulate realistic solutions to property issues of all scopes. His weekly visits to our construction sites ensure the projects are meeting contract requirements. David also initiates our development projects, including facilitating pre-construction services for development partners. When not listening to Tribe broadcasts, he enjoys traveling with his wife & visiting family.
Victor is a SEO/digital marketing expert and experienced software/web developer. He has nearly 20 years of experience working for both educational and commercial industries. He is always thinking of out-of- the-box ways to utilize and combine his expertise. He strongly believes that a company needs to educate their clients with awesome content on its industry. Victor has participated in many private thought-leadership sessions with Google on how to help increase page rankings for the ultimate benefit of the user experience to get the answer they were searching for. In his free time, he enjoys annoying his wife and two daughters by singing while playing his guitar.
Matt is oversees all marketing efforts within Smartland. Matt collaborates with all divisions of the Smartland team to convey our company’s mission through web advertising and various media outlets. He uses competitive analysis to integrate effective marketing concepts and oversees marketing campaigns within the local community once areas of growth potential are identified. Matt wears many hats and has experience in almost every department of the company. Personally, Matt is a newlywed and enjoys watching and coaching baseball. Matt has a BA in sports management with minors in marketing & coaching from Notre Dame College while playing varsity baseball all 4 years.
Tom is extremely passionate about real estate and the relationships he builds with investors. As the Director of Investor Relations, Tom is the point of contact for all investors, assisting them every step of the way. Tom makes it his objective to be available to the investors at almost any time of any day. Tom is also a licensed real estate agent, and as such he helps facilitate the sale and closing of properties. Tom holds a Bachelor’s Degree from Baldwin Wallace University. When he is not at the office, Tom enjoys spending time with his wife and child. Tom is a diehard fan of the city of Cleveland and looks forward to seeing its continued growth.
Viki works with all Smartland departments to ensure all payments are processed accurately. She performs daily accounting tasks, daily cash flow, maintain financial databases and reconcile vendor & bank statements, reconciliation of tenant bills. Viki has 15 years of general accounting experience & payroll processing I enjoy hiking, sports activities with my family & reading. Proud of my Slovenian heritage & excited to see new development happening in Cleveland that focuses on the diversity of its residents.
Alex supervises the maintenance associates who perform services and repairs for our investors and tenants at Smartland. Alex is accountable and prepares work schedules, assignments and oversees the satisfactory completion of all maintenance work orders. He then maintains the management system for tracking work orders and maintenance history. Alex has a knack for quick troubleshooting and figures out how to accomplish tasks at hand. His hard-working nature and hands-on mentality makes Alex an imperative part of the Smartland team. In his spare time he enjoys spending time with his kids, hunting, fishing, riding dirt bikes, water parks and amusement parks.
Darin is responsible for supervising the Design Department and all its functions. He oversees project site documentation, design creation and development, virtual realistic 3D renderings and presentations, production of construction documents, continued design support for projects during construction, and training of computer-aided drafting (CAD) technicians. Darin has also spent time as a Construction Estimator at Smartland giving him a greater awareness of the processes associated with that part of the industry. Darin has over 30 years experience in residential and commercial design and over 20 years of project oversight in the field.
As project manager, Alex Frenk oversees and directs renovation projects from conception to completion. For each project, Alex is responsible for ordering the necessary materials, organizing all trades and making sure they know their directions, and supervising that all aspects of the project run according to plan. He is in constant communication with clients to address any changes or concerns they may have. Alex makes sure each project stays within the budget and works with city inspectors to ensure accordance with state codes. Alex has over 15 years of experience in the construction industry and has managed other construction companies prior to his current role at Smartland.
Anthony works with the construction team as Construction Estimating. He also project manages our design-build projects. With 20- years experience in the residential and commercial markets, Anthony’s background spans from completing the 4 year carpenters union apprenticeship training program along with receiving multiple National Craftsmanship Awards. Invited to Harvard university’s longest running fellowship the TUP (trade union program) and achieved an associates degree in labor studies. In his free time, he enjoys spending time with his young son and wife exploring the outdoors. He is an avid outdoorsman, from hunting and fishing to kayaking and backpacking.
Tim works alongside the Investor team to bring their creative ideas to life, operates social media outlets and uses Hubspot to create marketing campaigns. He also works with partners to develop blogs that are featured on the company website and shoots photos and videos that are used for digital marketing. As a fan of all things Cleveland, Tim is excited to assist with Smartland’s growth throughout Northeast Ohio. With a bachelor’s degree from John Carroll University and internship experience with ESPN Cleveland, Tim specializes in digital and social content creation.
Jake is the marketing assistant for the tenant/resident relations side of Smartland. His passion is audio/video production and photography which he has over 4 years of experience in. He also manages the Smartland Apartments website and social media and is heavily involved with Smartland’s video production and development. He has a bachelor’s degree in Integrated Media/Communications and a minor in writing from the University of Mount Union. Jake loves telling stories and inspiring awe through his work with videos and photographs. Personally, he loves playing music, gaming, and going for runs.
Paul is a Service technician for Smartland. He performs regular maintenance to Smartland’s numerous properties, performs inspections, emergency maintenance, and coordinates annual inspections with city inspectors. He also holds classes for maintenance department staff and helps coordinate weekly meetings. Paul is an avid fisher and loves to ride his motorcycle. He completed trade school for carpentry and has been trained in HVAC. Fun Fact: Paul is in fact a certified chef as well.
Shari is Smartland’s Operations & Brokerage Associate. She processes property insurance coverage/cancelation policies, municipality registrations, licenses through the Housing & Building Departments, and manages collections and utility accounts for the company. On top of that, she coordinates tenant move ins/outs and all landscaping schedules. She is in pursuit of an RE License and Majored in Business Administration with a Minor in English Education from the Ohio State University. In her free time, she writes music and would love to produce a Broadway Production.
Jack is Smartland’s Deal Flow Analyst. He underwrites potential acquisitions and procures off-market multifamily deals for Smartland. He searches for various properties and extended projects that fit Smartland’s business model. He enjoys traveling, boating, and skiing. He is in the process of obtaining his degree in Finance from John Carroll University.
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