REAL ESTATE

Valerie Couch

Valerie oversees day-to-day property management and leasing operations from inception of a tenant’s lease to their living experience with Smartland to their move-out. In addition, Valerie is a licensed real estate agent with twenty years of experience in residential, commercial and corporate real estate and continues to work with both internal investors as well as external buyers and sellers. As Client Relations Manager, it is important to Valerie to harbor positive relationships with Smartland’s tenants, investors and vendors. She is a Cleveland native and supports the city development and sports teams. Fun fact, Valerie and her fiance own a pet pig!

David Nulick

David Nulick provides construction estimates for clients seeking property renovations. He then has the unique opportunity to present these reports and communicate with potential clients to formulate realistic solutions to property issues of all scopes. His weekly visits to our construction sites ensure the projects are meeting contract requirements. David also initiates our development projects, including facilitating pre-construction services for development partners. When not listening to Tribe broadcasts, he enjoys traveling with his wife & visiting family.

Victor Fedin

Victor is a SEO/digital marketing expert and experienced software/web developer. He has nearly 20 years of experience working for both educational and commercial industries. He is always thinking of out-of- the-box ways to utilize and combine his expertise. He strongly believes that a company needs to educate their clients with awesome content on its industry. Victor has participated in many private thought-leadership sessions with Google on how to help increase page rankings for the ultimate benefit of the user experience to get the answer they were searching for. In his free time, he enjoys annoying his wife and two daughters by singing while playing his guitar.

Matt Fritz

Matt oversees all marketing efforts within Smartland. He collaborates with all of the divisions of the Smartland team to convey our company’s mission through web advertising and various media outlets. He uses competitive analysis to integrate effective marketing concepts and oversees marketing campaigns within the local community once areas of growth potential are identified. Matt wears many hats and has experience in almost every department of the company. Personally, Matt is a newlywed and enjoys watching and coaching baseball. Matt has a BA in sports management with minors in marketing & coaching from Notre Dame College while playing varsity baseball all 4 years.

Tom Ott

Tom is extremely passionate about real estate and the relationships he builds with investors. As the Director of Investor Relations, Tom is the point of contact for all investors, assisting them every step of the way. Tom makes it his objective to be available to the investors at almost any time of any day. Tom is also a licensed real estate agent, and as such he helps facilitate the sale and closing of properties. Tom holds a Bachelor’s Degree from Baldwin Wallace University. When he is not at the office, Tom enjoys spending time with his wife and child. Tom is a diehard fan of the city of Cleveland and looks forward to seeing its continued growth.

Viki Wade

Viki works with all Smartland departments to ensure all payments are processed accurately. She performs daily accounting tasks, daily cash flow, maintain financial databases and reconcile vendor & bank statements, reconciliation of tenant bills. Viki has 15 years of general accounting experience & payroll processing I enjoy hiking, sports activities with my family & reading. Proud of my Slovenian heritage & excited to see new development happening in Cleveland that focuses on the diversity of its residents.

Alex Stevens

Alex supervises the maintenance associates who perform services and repairs for our investors and tenants at Smartland. Alex is accountable and prepares work schedules, assignments and oversees the satisfactory completion of all maintenance work orders. He then maintains the management system for tracking work orders and maintenance history. Alex has a knack for quick troubleshooting and figures out how to accomplish tasks at hand. His hard-working nature and hands-on mentality makes Alex an imperative part of the Smartland team. In his spare time he enjoys spending time with his kids, hunting, fishing, riding dirt bikes, water parks and amusement parks.

Alex Frenk

As project manager, Alex Frenk oversees and directs renovation projects from conception to completion. For each project, Alex is responsible for ordering the necessary materials, organizing all trades and making sure they know their directions, and supervising that all aspects of the project run according to plan. He is in constant communication with clients to address any changes or concerns they may have. Alex makes sure each project stays within the budget and works with city inspectors to ensure accordance with state codes. Alex has over 15 years of experience in the construction industry and has managed other construction companies prior to his current role at Smartland.

Anthony Peto

Anthony works with the construction team as Construction Estimating. He also project manages our design-build projects. With 20- years experience in the residential and commercial markets, Anthony’s background spans from completing the 4 year carpenters union apprenticeship training program along with receiving multiple National Craftsmanship Awards. Invited to Harvard university’s longest running fellowship the TUP (trade union program) and achieved an associates degree in labor studies. In his free time, he enjoys spending time with his young son and wife exploring the outdoors. He is an avid outdoorsman, from hunting and fishing to kayaking and backpacking.

Tim Mott

Tim works alongside the Investor team to bring their creative ideas to life, operates social media outlets and uses Hubspot to create marketing campaigns. He also works with partners to develop blogs that are featured on the company website and shoots photos and videos that are used for digital marketing. As a fan of all things Cleveland, Tim is excited to assist with Smartland’s growth throughout Northeast Ohio. With a bachelor’s degree from John Carroll University and internship experience with ESPN Cleveland, Tim specializes in digital and social content creation.

Paul Coso

Paul is a Service technician for Smartland. He performs regular maintenance to Smartland’s numerous properties, performs inspections, emergency maintenance, and coordinates annual inspections with city inspectors. He also holds classes for maintenance department staff and helps coordinate weekly meetings. Paul is an avid fisher and loves to ride his motorcycle. He completed trade school for carpentry and has been trained in HVAC. Fun Fact: Paul is in fact a certified chef as well.

Cody Stevens

Shari Lake

Shari is Smartland’s Operations & Brokerage Associate. She processes property insurance coverage/cancelation policies, municipality registrations, licenses through the Housing & Building Departments, and manages collections and utility accounts for the company. On top of that, she coordinates tenant move ins/outs and all landscaping schedules. She is in pursuit of an RE License and Majored in Business Administration with a Minor in English Education from the Ohio State University. In her free time, she writes music and would love to produce a Broadway Production.

Jack Fudala

Jack is Smartland’s Deal Flow Analyst. He underwrites potential acquisitions and procures off-market multifamily deals for Smartland. He searches for various properties and extended projects that fit Smartland’s business model. He enjoys traveling, boating, and skiing. He is in the process of obtaining his degree in Finance from John Carroll University.