ARCHITECTURE DESIGN
Smartland’s architects will manage your design from top to bottom by:
- Understanding your investment goals for the property
- Documenting existing conditions, including types of units, CAD, plus two and three dimensional views of the current state
- Visual design including 2D and 3D renderings of what the property will look like renovated, depicting a vision of the future
- 360 degree video walk-through displaying before and after future renovations
- Leveraging robust investments in technology hardware and software (360 Cameras, Drones, Chief Architect, AutoCad, 3D Navigator Mouse, DSLRs)
- Delivering quality concepts to you quickly, often in days
- Incorporating collaborative ideas from investors, the community, and other departments at Smartland
- Understanding how design fits into the proven Smartland repositioning system
We strive to bring you the best services you will ever experience investing in real estate. Our collaboration-under-one-roof model has led to prolonged tenant occupancy and better returns for investors. Our entire team is familiar with your Smartland assets since we are there from acquisition through repositioning and management.
Marketing
Smartland’s Marketing team can do it all in-house. Digital marketing, tenant nurturing, web-site creation and web content. We post the properties or units for rent and run all social media.
Here’s why an in-house marketing team is beneficial to an investor like you:
- The team is embedded with a deep understanding of Smartland real estate culture, brand, and internal processes.
- Fast and effective action- vacancy means urgency.
- A dedicated team on every deal and property drives marketing quality
- Living it and breathing it everyday means the right marketing happens–and quickly
- We know your property and the deal. Understanding the repositioning plan means we can effectively market to investors, and then to tenants.
- We are experienced yet open to new marketing ideas, including yours
Facility Management
Smartland’s Property Managers spring into action during the construction process and continue once the property is repositioned. Vacancies are costly. Tenants come first; they are the foundation of any investment property. Therefore, Smartland culture and thought revolve around minimizing vacancies and maximizing revenues. Here’s how Smartland’s property managers do it:
- Customer-caring for old and new tenants prolongs occupancy
- Velocity of responses to tenant issues preserves relations–and tenants
- Proactive maintenance and inspection to mitigate future costs
- Standard renovation products means unit turns are faster and cost effective
- Screening has been refined to an exact science ensuring well-qualified tenants
- Continuous revenue enhancement, from pet charges to appliance rental to timely rent increases
- Synergies and efficiencies with other Smartland departments–all under one roof
Investor Relations
At Smartland, we take all of our relationships seriously. So we partner you with a dedicated Investor Relations Director who understands your unique investment goals and criteria. Our unparalleled service cultivates long-term, trusting relationships. All our services are in-house and under one roof. Your Investor Relations Director coordinates this powerful team synergy for you. This provides efficiency, communication, accuracy, cost savings, and a higher quality experience for you and all stakeholders.
Your dedicated Smartland Investor Relations Specialist achieves the following for you:
- Number Crunching – offering solid numbers, insights, and field validation
- Tenant Trending – updating you on today’s evolving tenant expectations
- Transparency – we want you to know what we know
- Communication – attentive, proactive delivery of the information you value
- Maximizing your investment by delivering continuous improvement
- Liaising with the multi-family community and our 5 divisions under 1 roof
- Locating the right investment opportunities for your goals
- Developing a long lasting relationship through attentive and frequent interactions
- Field Visits – being your host and guide when you want to see for yourself
- Facilitating closings for your real estate transactions
Construction
Smartland’s construction team delivers measurable results and helps you achieve your goals by:
- Understanding your investment goals for the property
- Providing detailed cost estimates
- Recognizing that construction timelines impact capital velocity
- Managing construction and quality with a view to tenant and investor priorities
- Mitigating risk by being proactive and deploying robust Smartland resources
- Saving money by controlling trades, personnel, product standardization, and carrying costs
- Understanding how construction fits into the proven Smartland repositioning system